---
title: Why Indirect Metrics Matter for Nonprofits
description: Why Indirect Metrics Matter for Nonprofits
---

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# Why Indirect Metrics Matter for Nonprofits

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Deciding how to invest your fundraising budget can be tough in the best of times — and this isn’t the best of times. Knowing metrics like the number of emails sent, response rates, and average gift is a great start. But it won’t provide you with the whole picture.

And when every dollar counts, you want as complete a picture as possible.

**Ebook: Why Indirect Metrics Matter for Nonprofits**

In this resource, you’ll learn:

- Cues that indicate a supporter is deeply invested in your cause — even before the first gift is made
- How much time to set aside to assess the true value of your acquisition investments
- Advanced techniques for measuring the value of your programs, tactics, and channels
- and more!

**This resource was designed for any nonprofit leader who wants to understand your donors and what motivates them to give more deeply. Download the ebook today!**

### Download the Ebook

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