Innovative Solutions and Proven Strategies for Public Media

Leading stations toward greater donor impact, stronger revenue, and lasting connection

With a flexible comprehensive agency, CRM technology, and staff augmentation solutions that fit your station’s needs, we help stations engage more donors, raise more revenue, and build loyal member communities.

Learn More

Why Stations Choose AGP

New Solutions + Proven Approaches for Public Media

Success Stories from Stations Like Yours

Insights & Resources from Leading Stations

There’s no one-size-fits-all approach to fundraising.

Working with public media organizations to deliver all-in solutions that empower your station with full visibility and flexibility is our passion.

Ask yourself:

What could your team achieve with a partner built around your station’s goals – not the other way around?
What could your team achieve with the freedom to pick and manage your own solutions?

At Allegiance Group + Pursuant (AGP), we pride ourselves on innovative, customized solutions tailored to fit the unique needs of your station and deliver superior strategy and creative solutions for the best results.

Why AGP for Public Media?

We understand the unique pressures of public media fundraising — because we’ve walked alongside stations nationwide as they’ve navigated challenges like selecting the right CRM, optimizing donation pages, and building and executing omni-channel campaigns that drive lasting revenue.

We know public media

For more than 30 years we have proudly supported public media, now serving 220+ public media clients and offering a CRM developed exclusively for public media.

We blend strategy + execution

Because every market is different, we design strategies that fit your needs and provide optional hands-on-keyboard support with staff augmentation services. You don’t have to choose between independence and control – we help you achieve both.

We deliver results

Working with our station partners to generate over $330 million in revenue from more than 1.3 million donors nationwide.

New Solutions + Proven Approaches for Public Media

At AGP, we offer:

Agency Services:

Strategy Development
Donor Acquisition
Renewal, Lapsed, and Recapture Campaigns
Newsletters that Drive Engagement and Revenue
Sustainer Conversation, Recapture, Upgrade
Add Gift
Campaign Planning & Execution
Direct Mail Campaigns
Email Fundraising
SMS & Informed Delivery
Integrated Media Solutions
Omni-Channel Campaigns
Donor Cultivation, Upgrade & Stewardship
Reporting & Analytics

Technology Solutions:

AGP CRM
Allyra donation pages
Essential Dashboard
Radio Traffic System
Staff Augmentation
GivingDNA

Discover new ways to grow your station’s membership and revenue.

Let’s explore what’s possible together.

Success Stories from Stations Like Yours

Stations across the nation are already proving that new approaches can deliver growth even in a challenging landscape.

New Partnership & New Approach Boosts GPB’s Renewal

A strategic renewal series overhaul and dynamic ask string helped Georgia Public Broadcasting boost both response rate and average gift — with results sustained over time.

👉 37% increase in average gift

Check out these results

Turn Donor Data into a Sustainable Fundraising Strategy with GivingDNA

By identifying hidden donor potential and expanding revenue through new giving channels, this station laid the groundwork for long-term, sustainable growth.

👉 $19k generated through year-end by nearly doubling prospect identification

Learn more about their approach

Inside Story, Big Impact: Milwaukee PBS Raises $250K with a 4-Page Newsletter

A traditional fundraising technique fills the gap in sagging on-air revenues for public television stations and joint licensees.

👉 $250k revenue generated from this newsletter

See the full story

Targeted SMS Increases Giving Tuesday Revenue

AGP partnered with WKAR Public Media to implement a peer-to-peer texting campaign, bringing in nearly 20 percent of its total Giving Tuesday goal.

👉 8,000+ messages sent

Read about their SMS success

Explore public media success stories — real strategies, real results, real impact.

Success stories from our Public Media clients

Here’s What Our Trusted Partners Have to Say About AGP:

“Our Direct Mail response has been better than I expected! I love what the AGP team has done to help ensure WGCU's success.”

Michelle Rhinesmith
Associate General Manager of Membership, WGCU

“From the very beginning of the proposal process, AGP was engaged with us, understood us, and answered all of our questions. We never felt lost or in the dark. We are so happy! We are fully supported by a team, not just one individual.”

Christa Quinn

Michigan Public

“We have utilized the AGP database for many years and expanded our partnership by adopting their marketing and direct response services several years ago. The products, insights, and support provided by AGP continues to be instrumental in our development as a station. I believe they demonstrate a forward-thinking approach, consistently anticipating the needs of public media and the nonprofit sector by introducing innovative solutions that align with our mission and growth objectives.”

Teena Wright

Annual Giving Director, Idaho Public Television

Insights & Resources

Public Media’s New Reality: How Stations Can Thrive Amid Funding Losses

In this episode, we talk with Debbie Merlino to unpack the unprecedented funding challenges facing public media. With federal and state cuts reshaping station budgets, leaders are asking: what’s next?

Listen Now

A Budget Is Not a Spreadsheet: 7 Steps to Strategic FY26 Planning for Public Media

For many in public media, budget season is upon us. Your FY26 budget is more than a spreadsheet — it’s a data-driven plan that will guide all your activities for the year ahead.

Read Today

Why You Should Take Joe in Finance Out for a Cup of Coffee

Strengthen your nonprofit’s fundraising by building a stronger relationship with your Finance team. Discover why connecting with “Joe in Finance” can improve donor messaging, financial transparency, and collaboration across your organization.

Learn More

7 Database KPIs to Understand Donor Loyalty

Data can be overwhelming. There's so much to track, and it can be hard to tell what's meaningful vs what's just interesting. We're here to make it easier — these are the 7 key metrics that will give you a clear picture of your organization's health.

Catch the Episode

Let’s talk about how AGP can help deliver strategies that empower stations to grow their donor base, their brand, and their independence.

Connect with us

Meet Your Public Media Experts

In addition to our team of copywriters, designers, project managers, production specialists, digital and email experts, and data analysts, our public media clients are supported by specialists who live and breathe public media—bringing deep expertise, strong leadership, and a true passion for advancing its mission.