Integrated Media Solutions

Strategic Campaigns. Precision Targeting. Revenue Growth.

Let’s Explore What’s Possible — Together!
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Why AGP for Digital Marketing?

Comprehensive, mission-driven planning:

Our full-funnel strategies support every objective, from building awareness to generating leads and driving fundraising results.

Data-informed, solution-oriented mindset:

We use data to drive smart, forward-thinking solutions tailored to your organization’s needs.

Integrated campaign execution

We seamlessly coordinate with direct mail, email, and digital initiatives to maximize the impact of every supporter touchpoint

Strategic partnership approach:

We’re collaborators who offer more than execution – we bring strategic insights to help you meet your goals.

COH 2
FB of central + eastern NC
Michigan Public 3
Water for People
NIFB 3
Philabundance 3
Lambda Legal
MN Historical Society
American Kidney Fund
Audubon 2
Angelman
Chesapeake Bay Foundation
National Law Enforcement

Integration Drives Impact

Implementing an integrated, full-funnel strategy can drive immediate impact across all key KPIs, such as the following for recent client work across key categories: 
Healthcare

A leading nonprofit cancer research and treatment center

Leveraging an evergreen integrated paid media strategy has contributed to a 16.1% YoY increase in gifts and a 26.1% YoY increase in revenue across all digital channels in fiscal year 2025, with a 16.5% YoY increase in gifts and an 11.7% YoY increase in revenue attributed to lower-funnel Paid Search channels. 

Food bank 2

A local food bank built long-term stability amidst federal funding cuts

By activating a multi-channel Community Response campaign built on precision targeting, new monthly sustainer revenue grew by 8x+ YoY. New monthly sustainers also increased 6.5x+ YoY. Paid Social performance exceeded industry benchmarks for both ROAS and CPA.

Health org

A national organization providing resources for individuals living with a specific condition

Implemented aggressive optimizations and investments in the upper funnel, which led to massive improvements in core metrics: 22% increase in revenue, 8% growth in average gift, and 26% increase in ROAS.

Food bank (1)

A rapid response campaign for a food bank in the Northeast

Drove a CPA 151% lower than the industry benchmark.

Public Media

A public media station

Exceeded M+R benchmarks for ROAS by 60%, in CYE 2024.

Food bank 3

A communities, food insecurity organization in the Northeast

Paid search revenue top $1M for the third year in a row, while new donor acquisition jumped 42% YoY in FY25.

See More Client Success Stories

An Overview of Our Expertise

We pride ourselves on delivering customized plans based on your organization’s unique goals, audience, and budget. And we’re with you every step of the way – monitoring and enhancing campaigns based on real-time performance data and insights. Our hands-on, data-driven approach consistently delivers results that exceed industry benchmarks across every channel. 

Paid Social
  • Meta (Facebook, Instagram) 
  • X (Twitter) 
  • LinkedIn 
  • TikTok 
  • Influencer programs 
Search Engine Marketing (SEM)
  • Google Ads (Search, Display, Video, Discovery, PMAX, Demand Gen) 
  • Microsoft Ads 
Programmatic
  • Display: rich media, interactive display, native 
  • Video: Pre-roll, CTV/OTT, in-banner video, native video, streaming services 
  • Digital OOH and place-based media 
Offline Media Partnerships
  • Radio 
  • Television 
  • Print 
  • Multichannel partnerships 
Lead Generation
  • Social and programmatic lead generation 
  • Fixed CPA platforms 

 

Let's Talk!

Laura Hinrichsen, SVP IMS, invites you to learn how partnering with Allegiance Group + Pursuant can help your organization reach new donors.

Complete the form to get in touch and learn more.

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