---
title: "Washington National Cathedral: Giving Tuesday Campaign | Pursuant"
description: "Washington National Cathedral: Giving Tuesday Campaign | Pursuant"
---

![Washington-National-Cathedral](https://info.teamallegiance.com/hubfs/Washington-National-Cathedral.jpg)

#### Case Study

## Washington National Cathedral

Located in the heart of Washington, D.C., the magnificent Washington National Cathedral serves as both the Cathedral of the Episcopal Diocese of Washington as well as a sacred space where Americans gather during moments of national significance.

### By the Numbers

 1

impactful email sent

181%

increase in total dollars raised YOY

307%

increase in the number of gifts YOY

## By the Numbers

 1

 impactful email sent

181%

 increase in total dollars raised YOY

307%

 increase in the number of gifts YOY

## The Challenge

Washington National Cathedral had celebrated year-over-year growth with its *Giving Tuesday *campaign over the last several years. But there was concern about increasing competition and noise during the popular giving day. The Cathedral wanted to create a more distinct connection with first-time donors — one that could be leveraged for relationship-based fundraising year round.

![quote-icon](https://info.teamallegiance.com/hubfs/Pursuant_October2020/Images/quote-icon.png)

Pursuant partnered with us to elevate Giving Tuesday 2020-a year with truly unique challenges for fundraising. The creative strategy and execution effectively positioned us to attract first-time donors who are energized to support the Cathedral's mission and ministry

-

Dana Heiser, Senior Director of Integrated Fundraising and Marketing

## The Solution

First, the Cathedral secured a match from a generous donor to incentivize giving. Then, Pursuant took the foundational messaging that had been driving year-over-year growth and connected it to current events using a lens of hope and impact. Together, those enhancements created a rich campaign experience for the donor.

## The Results

Washington National Cathedral’s *Giving Tuesda*y email achieved its goal of dramatic growth, securing a 307% increase in the number of gifts and a 181% increase in total dollars raised year-over-year. The campaign match and messaging succeeded in creating a distinct connection with first-time donors — one that was grounded in relationship-based fundraising.

![Shapes-bg](https://info.teamallegiance.com/hubfs/Pursuant_October2020/Images/Shapes-bg.png "Shapes-bg")

## Join hundreds of organizations that use Pursuant to engage supporters in the modern way.

 Learn how Pursuant can help you deliver hyper-personalization to your organization

[![Let's Connect](https://no-cache.hubspot.com/cta/default/6964951/6c6129f6-d8bb-4272-bc55-b86c641eddeb.png)](https://cta-redirect.hubspot.com/cta/redirect/6964951/6c6129f6-d8bb-4272-bc55-b86c641eddeb)