---
title: Museum of Science, Boston Cliff the Triceratops Digital Campaign
description: Museum of Science, Boston Cliff the Triceratops Digital Campaign | Pursuant
---

![GettyImages-973292542[9153]](https://info.teamallegiance.com/hubfs/GettyImages-973292542%5B9153%5D.jpg)

#### Case Study

## Museum of Science, Boston Cliff the Triceratops Digital Campaign

The mission of Museum of Science, Boston is to play a leading role in transforming the nation’s relationship with science and technology.

### By the Numbers

18%

percentage increase over original fundraising goal

$11,850

raised against a $10k goal

## By the Numbers

18%

 percentage increase over original fundraising goal

$11,850

 raised against a $10k goal

## The Challenge

The Museum of Science, Boston wanted to take an existing successful campaign with a Dinosaur theme from previous year and update it to enhance performance and meet new higher goal of $10,000.

## The Solution

With the help of Pursuant, the Museum leveraged the “Cliff the Triceratops” mascot to highlight the increased need for funds amid the COVID-19 pandemic. The organization also implemented a new back end premium to entice donors to give. A broadcast message was also incorporated to maximize awareness of the campaign.

## The Results

The Museum ended up surpassing their fundraising goal of $10k and raised $11,850 through channels that included email, paid social, organic social, and a broadcast message.

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