Allegiance Group and Pursuant Group are Joining Forces


The merger of Allegiance Group and The Pursuant Group aims to provide unparalleled service, efficiency, and value to better serve the needs of nonprofit organizations and their missions.

This union brings together two industry-leading organizations with a shared vision to provide comprehensive and scalable services for nonprofits.

The merger signifies an influential step forward in the nonprofit sector and provides an opportunity for collaboration and expansion by combining world-class analytics, digital services, and a deep team with a wide range of experiences, offering unparalleled service in the industry.

Allegiance Group has over 40 years of experience partnering with nonprofits and associations on fundraising, marketing, and technology solutions that inspire action and create a lasting impact. 

The Pursuant Group, a full-service marketing and fundraising agency with 20 years of serving the industry, began with a focus on technology and digital services for nonprofits and evolved into a full-service fundraising firm driven by analytics and insights.

The merged company will focus on meeting the needs of nonprofits through various agency services and the consolidation of technologies, including the proprietary GivingDNA wealth screening and data analytics platform, to help nonprofits better understand donor behavior and identify potential larger gifts and sustaining donors.

Analytics-driven professional services offer a range of expertise, including:

  • Direct Mail
  • Digital Fundraising
  • Mid-Level, Major, and Planned Giving Counsel
  • Fundraising and Marketing Strategy
  • Analytics, Insights, and Donor Research
  • Web and App Development

Best-in-class software tools designed to help you streamline your fundraising efforts, track your progress, and engage with your donors like never before.

  • GivingDNA fundraising analytics and prospect identification
  • WeDidIt Fundraising Platform
  • Allegiance Public Media CRM
  • Allegiance Traffic for Public Media
  • MemberCard Loyalty and Incentive Platform

"The goal of Allegiance Group is to meet every individual client where they are at, and we want to provide our clients with services that are broad and deep enough to be truly impactful in supporting their mission. Pursuant and Allegiance Group together allow us to accomplish that goal without compromise.”

Rich Aukland
CEO, Allegiance Group

"Allegiance and Pursuant are two companies that are on a growth trajectory, looking to serve more broadly and come together in a way that isn’t the ending of one in order to roll up into another."

Trent Ricker
CEO and President, The Pursuant Group

Contact Us 

Use this form to request more information.